A pair of winning combinations, Stephen Curry, LeBron James and Kevin Durant for Team USA, and Nielsen, Adobe, daytime, primetime and more than seven different networks for NBC, delivered in the ratings Thursday. Thursday’s United States-Serbia Olympic men’s basketball semifinal averaged a combined 7.9 million viewers across NBC’s various platforms, including 13.5 million for the second half, per Nielsen and Adobe Analytics. The full game aired on USA Network and Peacock, with the second half also simulcast on the NBC broadcast network.