Suns majority owner Mat Ishbia has conceded that he made some team- and culture-building missteps during his first few seasons at the helm. Ishbia is on his fourth head coach in as many years and has already cycled through multiple Hall of Fame players since the end of the 2022/23 season when he assumed control of the franchise.
In an interview on Arizona Sports’ Burns and Gambo show, Ishbia took the blame for the club’s struggles to define its culture. He has addressed this issue in other media appearances this offseason.
“We have young players that are ascending instead of players that are descending,” Ishbia said. “We have players that wanna be here, that are bought into the Phoenix Suns’ culture. I can take the criticism for not defining (that culture) well enough when I bought the team, but it is defined very clearly now.”
These pointed remarks certainly seem to be allusions to the awkward fit of two pricey veterans, All-Star forward Kevin Durant and former All-Star guard Bradley Beal. Neither player remains on the roster, although Phoenix reaffirmed its commitment to homegrown superstar guard Devin Booker this summer with a two-year extension that could be worth up to $145MM.
Here’s more from Ishbia’s enlightening interview, which is well worth hearing in full:
On the current roster’s buy-in:
“There is not a player on the team that does not understand what we’re about. There’s not a coach, there’s not anyone in the front office that does not understand that it’s for the fans, and we’re gonna develop a team that they’re gonna be proud of year in and year out.”
On the revamped team’s new long-term title trajectory:
“What I expect is we’re gonna be competitive, a team that you’re gonna be proud of and we’re gonna be building… Over the next couple years, you’re gonna see us follow that same Phoenix Mercury path to be competing for a championship, playing hard.”
On his original expectations for a ready-made champion when he bought the team:
“When I bought the Suns originally, I thought we were on third base… Now, I’ve set a vision. I’ve said, ‘Hey, I know what kind of guys I want, we ain’t trading for guys who aren’t like this.’ …Do I expect it to take a couple years to get to the point where you’re like, ‘Wow, I see the vision?’ Yes.”