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DeAndre Hopkins’ cereal, Hop Box, is now available for purchase.
The Cheerios-style cereal will be on the shelves at Valley Fry’s Food Stores or available for purchase online at PLBSE.com, and Hopkins’ reveal on Wednesday showed some flashy cereal box art.
Surrounded by cacti, Hopkins is featured on the front of the packaging with the background depicting his Hail Murray touchdown catch from last year that downed the Buffalo Bills.
A portion of the cereal’s proceeds will go toward the SMOOOTH Foundation, a charity to support domestic violence victims that was started by Hopkins and his mother, Sabrina Greenlee.
“My mom and I, we do a lot of work with the SMOOOTH Foundation,” Hopkins said on a video posted to Instagram. “A couple years ago, my mom, she had an idea to help women and also just families who are in domestic violence situations. My mom, she’s amazing. For us, it’s a dream come true to be able to help others.”
A side panel includes information about the SMOOOTH Foundation, while the back of the box can be colored in as part of a coloring contest.
There’s even a matching cereal bowl of the Hail Murray available for purchase.
You gotta get the collectors bowl…
Here: https://t.co/8ooQocmEbc #Hopbox @plbsports @smooothdv @FrysFoodStores pic.twitter.com/gqO1sz072Y
— Deandre Hopkins (@DeAndreHopkins) August 5, 2021
PLB Sports & Entertainment has helped create athletes’ cereals such as Flutie Flakes (former Buffalo Bills quarterback Doug Flutie), HerrO Fruit Hoops (Miami Heat guard Tyler Herro), Chubb Crunch (Cleveland Browns running back Nick Chubb), Jumpin JuJu’s Crunch (Pittsburgh Steelers receiver JuJu Smith-Schuster) and Josh’s Jaq’s (Buffalo Bills quarterback Josh Allen).